If your Google My Business Listing is properly optimised and managed. And your webpage ranks near the top of the search engine results you have a better chance of selling your product or service to prospective clients.
Businesses in that rank in the “Local 3 pack” get a massive estimated 700% click bonus over the other listings.
Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google. (as per Google)
Search engine optimization is the process of increasing both the quality and quantity of traffic to your website, as well as exposure to your brand, through non-paid (or “organic”) search engine results. To accomplish this goal, you need to understand what people are searching for online, the answers they’re seeking, words they’re using and the type of content that’s being consumed by them. You then produce this content on your site in a way that is easy for the search engine (like Google) to find and serve up to the person doing the search.
SEO and local SEO are different. Traditional SEO tries to rank a website in search engines at the national or global level, while “local” SEO focuses on ranking a site locally for people who are in the same area as your business. Local SEO has many of the same strategies as traditional SEO but instead of focusing on ranking globally it focuses on ranking locally.
The Local 3-pack is a listing of three businesses you see first in the search results when searching for terms using keywords with your [Location]. When you conduct a search for a local business, Google generates a list of potential businesses that fit your search query. The idea behind this ranking method is to provide users with the closest and most relevant choices from their location. Local businesses should take advantage of this by targeting these phrases in their content to stay visible on the first page of search results.
When you’re trying to grow your business, it’s important to make sure that every detail is correct – including the NAP. Google especially values accurate information and will use this data when ranking your site in local search results.
The acronym NAP stands for Name, Address, and Phone number. This information should be consistent on an online presence because Google values accuracy with its users.
Citations are a way to show your credibility as a business. They can be done in many different ways, but the most common is by generating citations of your business’s name, address, and phone number on various sites to help search engines identify you as a reputable company.
Citations are an online reference to a business that features the business’ name, address, and phone number (NAP). Typically, when an SEO refers to citations they’re talking about groups of individual listings for businesses all over the web. Citations will make it easier for people searching for services or products from your company to find you more quickly than would be possible without them.
Alt Text specifies an alternate text (of max 125 characters) for an image if the image cannot be displayed. It is one of the three key areas of the latest Google search algorithm update.
Yes! Google states that you should not use default image naming such as DC125487_001.jepg
Proper naming of an image allows Google to add it in any relevant searches and will improve your SEO.